Tuesday, November 20, 2007

Keith Latman 4

Keith Latman is a man of many talents. He is a writer, an entrepreneur, and a very talented computer programmer. Strangely enough, Keith did not set out to involve himself in the internet and computer world. When he was young, he had a vision of becoming a writer and escaping the world by writing on board his boat. Fortunately for the rest of us, instead of becoming a literary hermit, he became a computer programmer and businessman that went for a different type of dream.

Microworkz
In 1999 Keith Latman became the CEO of a company he built called Microworkz. The company had dozens of plans for the future, and many different people believed in his company as he did and gave him the backing to get it up and running. Keith and Microworkz’s first plan was to launch the Webzter Jr. The Webzter Jr. was a revolutionary, extremely inexpensive computer. Every consumer that purchased the Webzter Jr. was to be given a years worth of EarthLink internet access, allowing them to be instantly connected to the world.

Unfortunately things did not go off perfectly. EarthLink pulled out of the deal and the production facility was suddenly unable to follow through with their promise of delivery. Over 100 people were charged by the ordering center and did not receive their computer. In short, Murphy’s Law of, "anything that can go wrong, will", came true for Microworkz.

Rebuilding
Instead of laying low and worrying about the lawsuits that were plaguing him, Keith Latman stepped back, reassessed the situation, and decided to learn from the past instead of regretting it. He built RetailTRAC, which became very popular and sold to Minow LLC. He then created MicroPOS, which was sold in short order to Micros. The whole time that Keith was creating invaluable programming, he was paying back his past mistakes. It took seven years, but Keith Latman purchased a brand new computer for every single person that was billed by Mircorowkz but did not receive a Webzter Jr. This amounted to 111 computers purchased. The most interesting part of the story is that there was no court order that demanded he purchase a computer for all of those people. He did it on his own.

iCarMagic
Keith’s latest venture is iCarMagic.com. iCarMagic.com is a place that car dealers can go to get computer programs that are integral to keeping their business running smoothly. The programs allow dealers to print worksheets for their potential customers, as well as allowing them to keep in touch much more easily with the customers that they have. iCarMagic.com is a system that all car dealers should have in place so as to further their business.

But Keith hasn’t stopped there. Just recently he completed the Video Game Creation and Web Design & Flash Animation training at ID Tech Camps in order to further his computer experiences so that he can bring bigger, and better, computer programs to the world.
More Information: http://www.imagiclab.com

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