Tuesday, November 20, 2007

Keith Latman

There are many men and women who believe that they know how to revolutionize the computer and internet world. Most of them, however, talk big and never follow through with their promises. Keith Latman is a man that not only talks big, he has the experience and the expertise to follow through with any words that come out of his mouth.

Humble Beginnings
Keith Latman was born Richard Keith Latman. He has stated that he never intended to work with computers, but instead wanted to become a writer. He told reporters once that he had a dream of writing a novel while he lived on board a boat. Instead, he fell into working with software and hardware. In 1999 he did something that no one had ever done before: he created and offered an inexpensive personal computer in the hopes that every home would be able to be connected to the outside world via the World Wide Web.

Webzter Jr.
He called his computer the Webzter Jr. The Webzter Jr. was advertised for $299, but the best part was the connections that it came with. The Webzter Jr. came with a full year’s worth of internet access via EarthLink, one of the most well-known internet providers at the time. This access alone was valued at $240. Unfortunately the computer took off much faster than anyone anticipated it would and problems in the production facility meant that Microworkz, the founding company that Keith Latman was the CEO of, would be unable to fulfill many of the orders that poured in for the Webzter Jr.

Troubled Times
Things became disastrous when EarthLink pulled out of their contract, leaving Keith Latman and Microworkz in serious trouble. Things got worse when allegations started surfacing that Microworkz had charged peoples credit cards without giving them any product. Keith Latman later acknowledged that the company had unknowingly broken the consumer protection act, which culminated when a suit was brought against him and the company.

Keep Going
But Keith Latman didn’t let this setback keep him from fulfilling his dream to make the computer world a better place. He learned a lot from his first company, and first disaster, and took the lessons to heart. He purchased 111 computers for all of those consumers who did not receive a Webzter Jr. that they had been promised. The act took him 7 years to complete. He then started RetailTRAC and MicroPOS. Both companies were sold to established businesses.

Keith Latman how now set his eye to the car dealer industry, and has created iMagicLab.com. iMagicLab.com helps car dealers keep track of all of their customers. It also allows them to have a much more comprehensive relationship with their current, and potential, customers. The company has taken off and is being used around the country by all sorts of dealerships. Keith Latman is a man who doesn’t take "no" for an answer. He is a man who knows what he wants, and does everything he can to make sure that it happens. M

More information at http://www.imagiclab.com

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