Keith Latman 5

What do you get when you add drive, determination, experience, and perseverance together? You get a man like Keith Latman. Before you can understand who Keith Latman is today, you need to know who he was and what occurred in his past. Keith is a man who embraces the past and chooses to learn from it rather than feeling disappointment over it.

The Past
Keith never planned to go into computer programming or the world of the internet. Instead, he had dreams of becoming a famous writer who lived in seclusion. Most famous people fall into their careers. The same thing happened to Keith Latman. In 1999, Keith started and became CEO of a company known as Microworkz. Mircoworkz was out to revolutionize the computer industry by providing affordable computers in a time when many had to sell a kidney to be able to afford one. His computer, the Webzter Jr., was available for only $299. It had all of the essential programming necessary for a person to be able to do word processing and to access the internet. The best part of Webzter Jr., however, was that it came with a one year access pass from EarthLink, meaning that anybody who purchased the computer would be instantly able to get online. That alone was a $240 value at the time.

Things fell through, however, when people started ordering more Webzter Jr.’s than the company had in stock. The production facility was unable to meet the demands of the consumers and the ordering center began billing people for their orders before their Webzter Jr. was even created. This, coupled with EarthLink pulling out of their deal, spelled bad news for Microworkz and for Keith Latman.

Moving Forward
Like any good businessman, Keith Latman did not let the issues of Microworkz stop him from finding his future. He pulled out of building computers and decided to concentrate on programming them. A large lawsuit was brought against Microworkz and Keith Latman wisely decided to shut it down. He spent the next seven years fighting the lawsuit and purchasing a new computer for all of those that were billed but did not receive their Webzter Jr.

Keith started anew, wiser and even more determined, and created RetailTRAC. RetailTRAC became very popular and was purchased by Minow LLC. His next project, MicroPOS, was sold to Micros. Always a man looking for a challenge, Keith turned his attention to the one area that many computer programmers ignored: car dealerships.

To fill the needs of the car dealer industry, Keith Latman created iMagicLab, a place where car dealers could get the programs necessary to be able to relate better with their consumers. This programming is meant to bring more customers in to shop, and to up the percentage of repeat customers. Every dealership that has tried iMagicLab has something good to say about it.

Keith Latman is the kind of man who sheds adversity like a duck sheds water. He does his best to turn bad situations that come his way into learning experiences, and is a valuable asset to both the business world and the IT world.

More Information: http://www.imagiclab.com